McDonald's x Studio Dumbar
McDonald's redesigned as a complete brand system.
A more expressive arches system that turns the brand into a flexible retail toolkit for menus, campaigns, and store graphics.
Identity system
A recognizable mark with a different visual world.
A brush-built arch that can stretch into packaging bands, menu dividers, and playful campaign typography.
Brand kit
The system behind the direction.
A compact kit for the logo, color behavior, campaign graphics, and reusable page modules.
Expressive arch logo
Menu sticker system
Warm retail palette
Packaging pattern kit
Golden hour
#f9c537
Ketchup red
#e8412e
Paper tray
#fff3c8
Grill ink
#2b1510
Landing page
A page concept shaped by the new kit.
The landing direction carries the refreshed mark, palette, and system into page sections that can convert into a generated redesign.
Menu-drop hero
Limited-time product cards
App ordering strip
Store finder CTA
Funnel prompt
Redesign McDonald's with a Studio Dumbar-style identity: expressive arches, a bolder graphic kit, a new logo expression, and a landing page for a seasonal menu.